About Me

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Welcome to 22 Revisions - a blog documenting what I do at work and in life... I’m Sacha and I’ve been in the advertising business for 22 years. In the summer of 2008, I moved my family from Cambridge to a little city north of Toronto called Peterborough to work at an advertising agency called BrandHealth. It has been challenging and unpredictable but the most important revision I have ever made. I am definitely not the most dedicated blogger, nor the most interesting person that has blogged but I hope my sporadic blogs provide some insights into this amazing city, company, industry and people I work with...

Saturday, December 31, 2011

New Year's Eve Traditions

While everyone celebrates New Year's Eve in their own way, there seems to be a common theme. It's a time for setting things straight. Some people show this by doing a thorough housecleaning, returning borrowed objects, deleting Facebook friends, setting resolutions or patching up quarrels. In many cultures, people jump into the sea or a local body of water – literally washing away the past and starting a clean slate. 
I've been told, in some towns in Italy, you have to watch out for falling objects, as people shove their old sofas, chairs and even refrigerators out of their windows on New Year's Eve (Note: add that to my bucket list) In Ecuador, people make dummies, stuffed with straw, to represent the events of the past year. These effigies are burned at midnight and symbolizes getting rid of the past. Although this tradition isn't reserved just for New Year's, I know women who have done this for ex-boyfriends throughout the year. (I highly recommend it!)
But, everything you do on New Year's Eve and New Year's Day is performed with some thought for the future. The popular custom of spending the night with the one you love and kissing them at midnight, is done to insure that the relationship will flourish the next year. (I bet you didn't know that.)
I like to make up a different tradition every year. Tonight, I'm preparing a midnight supper of steak, red wine and a dozen cupcakes! And, one tradition I do like to keep is starting the year off by doing something creative and fun. Tomorrow the consensus is we're each going to paint a picture. Last year the theme was "self-portrait" and that was a disaster, so I'm really looking forward to painting over it this year. 
I was also googling some rituals for good fortune and learned that the color of underwear Brazilians wear on the first day of the new year has meaning. Pink brings love, yellow, prosperity; and white, peace and happiness... hmm, I wonder what polka dots bring?
How ever you choose to bring in the New Year, I hope it brings you much joy! Happy New Year!! 

Friday, December 30, 2011

Hey, this is my 100th blog post!! (insert confetti here)



So, here it is. Post 100. A long time coming, and finally here. Thank you to all who’ve stopped by and read Twenty-Two Revisions these last… ummm, two and half years. Thanks even more to those who have taken the time to post some comments along the way. It is greatly appreciated. Post 101 won’t be too far off! 

The ReFrame Film Festival... there's an app for that!!




Launched December 18, 2011, the Reframe2012 app is like having the Reframe Peterborough International Film Festival in the palm of your hand! With schedules, films and event listings (alphabetically and by category), venue maps, ticket information and more, you can plan your time at the 2012 Reframe film festival with ease.

Yes, I copied that from our app description :) 

Our clients are always shocked (and maybe you are too) when I tell them that BrandHealth has been developing apps since the Spring of 2010. But, I'm proud to say this is our very first public app available on iTunes for the iPhone and iPod. And, I'm thrilled that's it's for the ReFrame Film Festival. Browse through films while standing in line. Visit YouTube to watch the trailers. Then Google map directions to the venue. Big kudos goes out to Mark, for developing this app! It was truly designed for a great user experience. Download it for free from iTunes and let me know what you think!







2012 poster design - ReFrame International Film Festival




Last year the ReFrame poster design blog was ranked as my sixth most viewed posting... So, I thought I better follow it up again this year! And, I do so with great pride. This stunning poster was created by our newest designer Joe. He impressed us with a few amazing designs – ultimately Krista and the ReFrame team made the final decision – but, everyone knows I'm a sucker for anything retro. 

For the fourth year in a row, I’m proud to have BrandHealth be a supporter of this event. A big thank you to Krista and her team for being incredible people to work with, and thank you for bringing these international films to Peterborough. I'm looking forward to attending!!

So, if you are looking for something to do in Peterborough - the weekend of January 27-29th - get a ticket. I promise you won’t be disappointed. Tickets are available around town. If you need more information... Check out the poster 
and I hope to see you there!  



Is there an app for that? Why yes, there is!
http://brandhealthacd.blogspot.com/2011/12/reframe-film-festival-theres-app-for.html


Or follow them on Facebook – https://www.facebook.com/reframefilmfestival