Everyone is familiar with your basic wordmark logo. These logos use unique typographical treatments to communicate the brand’s message or positioning. When done thoughtfully, wordmarks can leave a definite impression.
Using a letter or letters as a symbol was another popular logo type. Love these.
An icon/symbol/mark is a pictorial representation. The image is usually a reference to the company, product or a brand attribute.
Abstraction uses graphical forms to convey a concept that is relevant to the brand message. Personally, I find these the most fun to design but the most difficult to sell to the client!
And finally emblems. I very rarely design this type of logo but it might be due to the nature of the brands I work on. I don't find emblems appropriate but maybe I should try!
Did I miss any?? For more great examples of logo design be sure to check out http://creattica.com/ (where I collected these examples). Tomorrow, basic elements that make a good logo...
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