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Welcome to 22 Revisions - a blog documenting what I do at work and in life... I’m Sacha and I’ve been in the advertising business for 22 years. In the summer of 2008, I moved my family from Cambridge to a little city north of Toronto called Peterborough to work at an advertising agency called BrandHealth. It has been challenging and unpredictable but the most important revision I have ever made. I am definitely not the most dedicated blogger, nor the most interesting person that has blogged but I hope my sporadic blogs provide some insights into this amazing city, company, industry and people I work with...

Wednesday, January 26, 2011

For font dorks... like me.

I wish I could say that I’ve mastered the art of combining typefaces but... I can’t. I believe combining fonts is an intuitive process which every designer approaches in their own way. My only rule is to keep it simple. I often like to limit my font usage in a piece to two or three at the most. I know! Sometimes impossible when there are soooo many amazing typefaces out there. To help focus myself here are three techniques I have a tendency to use, but not limited to, as I find sometimes it’s those happy accidents that prove to be winning combinations.

ONE: Choose fonts with contrasting or complementary moods. The contrast between the font moods will play off of each other and create something very charming and surprisingly harmonious. 






TWO: Choose fonts with similar line qualities but with different textures. These three mechanical fonts play elegant curves against hard edges to create dramatic typographical tension.




THREE: Choose typefaces with similar proportions but give them different emphasis. Here you see one font is played up in a large size while the other fonts play support roles for a understated, sophisticated result.







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